Analysis and Research
We use our technical expertise to perform a comprehensive analysis of your existing website. We shall test its usability and determine the measures necessary to provide your website with a higher ranking in the global search engines. The SEO and marketing experts will analyze the design and content. We'll study the target audience of the web-site along with your company's business goals and produce a complete and profound set of recommendations.
Each search engine query has a history which includes the preceding and the subsequent queries. We know the most specific search terms used by the people all over the world to find websites across the internet. Query analysis helps to determine the keywords used to find your company, goods or services. We shall produce a list of the most relevant keywords and phrases in your industry and advise you on the most competitive ones.
Target Audience and Visitor's Behavior
Query statistics assists in defining the truly relevant keywords most frequently used by your target audience. We shall analyze the search engine queries and the visitors' behavior to find other interests they might have in your website content. This information is very helpful in retaining the current users, attracting new ones and making them return to your site.
We will compare your website against your nearest competitors. As the competition for the most searched keywords in the industry can be very high, we recommend using the less demanded ones. We guarantee that they will be still very effective.
Once the most relevant keywords in your industry and your main competitors are defined, we can schedule the promotion of your website. It will cover such issues as the probable daily number and the absolute number of visitors and time necessary to provide the return of your investments.